Label Data Analysis: Odd Future

Odd Future is a group that I always compare to TDE in terms of acclaim, but I’m cheating a bit in doing so. The group broke up years ago. However, former members continue to sustain success even after the group’s end, and the Odd Future collective left a huge mark on hip hop. Tyler, the Creator, the group’s founding member, is the most consistent of the top artists. Putting out an album every two years, his success dipped a bit with 2016’s Cherry Bomb, but rebounded and surpassed previous highs with 2018’s Flower Boy. Tyler is due to drop a new album on May 17th, and after the sustained success of Flower Boy, one can only think that sales will continue to rise. Frank Ocean has massive success, when he releases. Blonde and Channel Orange sold well, but fans have had to wait years between projects, creating a unique blend of loyalty and frustration from his fans. Lastly is Earl Sweatshirt. He releases in cycles almost as slow as Ocean but doesn’t have the same success as other OF members. Due to use genre-pushing music and honest lyrics, his fan base is as loyal as any.