Label Data Analysis: Dreamville

Lastly, I have Dreamville. The label, founded by J. Cole, is gaining fame in rap circles, but still does not have the popularity of some of the other labels I’ve included. Cole rivals Lamar’s success in his own album sales, and has sustained it while releasing consistently since 2011. As for the other members, the numbers are not there to compete with TDE or Odd Future yet, Dreamville has time on their side. J.I.D’s DiCaprio 2 helped build a solid fan base (it was his first release with proper promotion), and poised him for success in years to come. Bas has been Cole’s number two for years now and has seen his numbers steadily rise with each release.